There are some things that you need to remember if you are going to offer services in the SEO field. Since there are many competitors, you need something that will make your target clients purchase the services that you are going to provide.
Keeping it Simple
If you are going to offer SEO services, always remember that your target clients will not have the knowledge that you do in this field. Most of them might think that SEO is a big risk, but they don't have any knowledge about the use of "tags" and PageRank sculpting. Of course, you have to inform them that you're able to do your thing really well - however, you don't want to confuse your target clients and alienate. Talking over their heads is something that you don't want to do.
Explain the things that you do at a high level (without confusing them) and talk about the potentials that you have identified for their website. You might want to say something about the success you had in some of your clients but don't overdo it (you might look like you're begging for them to get your services).
Having a Plan
For every goal, there is a specific plan. Do not precede with your SEO services without an effective plan of action. Do your homework - have some research about your target client's website and identify factors that will have the most impact in your SEO services.
Pinpointing problems is like giving your services for free - you don't want to do this! However, you should be able to figure out fall outs to your target client's SEO efforts and tell them about your plan to fix it. This will allow them to understand what's going on, figure out the opportunities along with it, and give them the confidence that you're the person who's capable of fixing the problem.
Being Passionate with Your Field of Expertise
Love what you do! This will help you a lot in presenting your services (since you normally get excited if you love what you're talking about). You have to make sure that your enthusiasm is evident to your client as you walk, talk, and present your services. Although there is a line between enthusiasm and professionalism, you have to make sure that your clients know that you are very excited to work with them.
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