Optimizing you website for visitors and search engines as well takes a lot of effort but it creates better results in return. That's why, you have to do it properly and if you can, you have to ask for some supervision from an SEO expert. Well, there are many SEO companies that offer services in this field and you won't have any problems in finding one. However, you have to make sure that it's worth every penny. After this, you have to make a diverse portfolio - one way incoming links, to help you progress in your targeted traffic. This is where link building comes in - a simple process and a challenge to accomplish. It's very important that you take a white hat approach in this field. This means, no link exchanges, farms, spamming blogs, cloaked text, and so on.
There are many things that you can do to avoid these things, but the problem is - you could still mishandle your link building campaign even if you're avoiding any black hat strategies. In fact, there are popular mistakes that are usually done by people and here are some that you should know about.
One Keyword Only
Do you think that people around the world search for the same thing in the same way? Actually, this doesn't really happen. In fact, there are many variations on how people search for something from the web so you have to understand how this thing works. Well, people may have used the same terms but they're actually different in terms of organization. If you apply this idea on your website, you must apply it in your link building campaign as well.
You might want to incorporate a mix of anchor text keywords to keep your link building diverse. Otherwise, search engines might think that you're just trying to spam them. Aside from using a primary keyword, it is best that you use branded keywords as well as secondary keywords in your campaign.
Linking to your Homepage Only
Of course, you want your homepage to be the landing page. However, it doesn't mean that it must be the only page that you should build up links to. It's really good if you can build up links to your product and services as well. Build up quality links to your internal page to provide more value to visitors.
Most of the time, people tend to be overwhelmed by your homepage and take off once they saw it - without actually browsing your product and services. This greatly affects your brand recognition, failing to incorporate your brand to your link building campaign. If you build quality links for your internal pages, you might let visitors stay on your page a little longer than expected. With a good internal linking system, it will contribute to the trust factor of all pages in your website - increasing your online brand presence. Always remember that linking to internal pages helps in distributing the link juice evenly.
Going After Every Link Sources
You're very familiar with this line - Quality over Quantity. It does apply in your link building campaign since it greatly affects the kind of audience you get from your website. It is true that more links to your website is great, but the question is - are the links valuable enough for your website? For example, you have a website dedicated for furniture but you end up building a quality link from a website about food. Just because you can build quality links from a website, it doesn't mean that you can always do it. Always remember that you have to make a valuable connection from website to website and this is not a good example of a good link building strategy. You have to make sure that to links are going to provide value for your company by inviting your target audience, not the other way around. It's really better to have fewer quality links that will actually help drive targeted traffic than thousands of links on off-topic sites that won't help you at all.
These things are going to help you a lot in your link building campaign and it’s great that you follow the rules. That way, you won't have to start from scratch from having different audiences for your website and invisible brand on the web. There are many things that you can do to accomplish your target web traffic - you just have to avoid mistakes that might bring you down in the long run.
